A Buyer's Guide to Farm-Fresh Shopping in Punjab

Why shop farm-direct?

Farm-direct shopping gets you fresher food at fairer prices while supporting local farmers. This guide covers the basics of doing it well in Punjab.

Finding good farms

Use BuyFromKhet to see farms near you, check what they grow and read their story. Favourite the ones you like so you're notified when they post fresh produce.

Judging quality and price

• Ask when produce was harvested — direct is usually same-day.
• Compare a few farms; direct prices are typically below retail.
• Buy seasonal for the best taste and value.

Arranging pickup

Message or call the farmer to agree a time. Some deliver; many prefer pickup. Pay them directly — simple, personal and fair.

Once you've bought direct a few times, you'll wonder why you ever did it any other way.