How Buying Direct Helps Punjab Farmers Earn More

Where the money goes today

In the usual chain, a farmer might receive only a fraction of the final price you pay — the rest is split between commission agents, wholesalers and retailers. For many Punjab farming families, that thin margin is the difference between a good year and a hard one.

What changes when you buy direct

Buy directly and the farmer keeps everything you pay. There's no commission agent, no wholesaler, no retail markup. BuyFromKhet takes no cut either — it's purely a free way to connect.

A better deal on both sides

• Farmers get a fair price and a direct customer relationship.
• You get fresher food, often cheaper than retail.
• Punjab's farming communities keep more of the value they create.

Every time you choose a local farmer over a long supply chain, you're voting for a fairer system.