How to Tell If Fruits and Vegetables Are Truly Fresh

Signs of fresh produce

• Firmness: fresh vegetables feel firm, not limp or wrinkled.
• Colour: bright, even colour usually means recently picked.
• Weight: fresh fruit feels heavy for its size (full of water).
• Smell: ripe fruit smells fragrant; fresh greens smell green.
• Stems and leaves: green, not dry or browning.

The freshest test of all: ask the farmer

The only way to know exactly how fresh something is, is to ask the person who picked it. On BuyFromKhet you message the farmer directly — so you can ask 'when was this harvested?' before you buy.

Produce bought direct is often picked the same morning, so it lasts longer at home too.